PIONEERING INDEPENDENT LABEL S-CURVE RECORDS SIGNS EXCLUSIVE DISTRIBUTION DEAL
WITH UNIVERSAL MUSIC DISTRIBUTION

Los Angeles, CA, August xx, 2010 – S-Curve Records, one of music’s most innovative independent music companies, has signed an exclusive U.S. distribution deal with Universal Music Distribution (UMD), the distribution division of Universal Music Group Distribution (UMGD), as well as an exclusive Canadian license deal with Universal Music Canada. UMGD is the award-winning sales, marketing and distribution arm of Universal Music Group, the world’s leading music company. The announcement was made today by Jim Urie, President and Chief Executive Officer of UMGD, and Steve Greenberg, Founder and Chief Executive Officer of S-Curve Records.

Since its inception in 2000, S-Curve has boasted an eclectic roster of critically-acclaimed artists, including Joss Stone, We The Kings, Fountains of Wayne, Baha Men, Tom Jones, Little Jackie, Diane Birch, Care Bears on Fire and Tinted Windows among many others.

Upcoming releases from S-Curve include the debut album from LA-based singer-songwriter Andy Grammer and new material from Care Bears On Fire and Diane Birch.

“S-Curve continues to be one of the most successful and entrepreneurial labels of the last decade,” stated Mr. Urie. “We are excited to welcome Steve and the entire S-Curve team to the UMGD family. The range and quality of music they represent is tremendous, and with this exceptional roster and executive staff, S-Curve is exactly the kind of company that we want to partner with here. We’re looking forward to working with Steve and his team to maximize opportunities across a myriad of platforms for their artists.”

“We’re really excited to be involved with UMGD,” added Mr. Greenberg. “They are an incredible organization and Jim Urie and his team have shown tremendous excitement about working with our artists. They are at the forefront of the changes underway in the music industry and we look forward to working with them to release music in new and exciting ways.”

About Universal Music Group Distribution (UMGD)

UMGD consists of four major divisions: Universal Music Distribution (UMD); Fontana, a worldwide distributor of independent music labels; Vivendi Entertainment, the largest independent DVD distribution company in the US and also a theatrical distributor; and Universal Music Christian Group. It distributes the music from such companies as Universal Motown Republic Group, Island Def Jam Music Group, Interscope Geffen A&M Records, A&M/Octone Records, MCA Nashville, Lost Highway, Mercury Nashville, Verve Music Group, Decca Label Group, Universal Music Latino, Universal Music Enterprises, Hip–O, UTV, Sanctuary Records, Disa, Machete Music, ABKCO, Concord Music Group, Hollywood, Lyric Street, Fonovisa, Walt Disney, Big Machine, VI Music, Sybersound, Hidden Beach and Palm Pictures. The company also represents a world-famous roster of artists: U2, Mariah Carey, Kanye West, Elton John, Bon Jovi, Eminem, 50 Cent, Sting, Andrea Bocelli, Rihanna, Lady Gaga, Jack Johnson, Taylor Swift, The Black Eyed Peas, Shania Twain, Mary J. Blige, Jack Johnson, Sugarland, Maroon 5, Justin Bieber, Sheryl Crow, Akon, Justin Bieber, and many others.

About S-Curve Records

S-Curve Records was created in 2000 by record executive & music producer Steve Greenberg. In its early incarnation, S-Curve entered the market with a bang with its first major release, “Who Let The Dogs Out” by Baha Men, which won the label its first Grammy Award for Best Dance Recording. Success continued for S-Curve with hit records by alt-pop-rock band Fountains of Wayne and British Soul singer Joss Stone. After a stint as President of Columbia Records, Mr. Greenberg re-launched S-Curve Records in 2007 and its successful streak has continue with such acclaimed artists as alt-rock band We The Kings, singer-songwriter Diane Birch, teen punk rock trio Care Bears on Fire, power pop supergroup Tinted Windows and legendary superstar Tom Jones.