Today, A-WA, chart-topping Yemenite-Israeli trio of sisters, reveal the cinematic video for album single “Mudbira” (listen here). On a Wes Anderson style adventure, the video follows the sisters as they formulate a ninja-style plot to steal their herd of cattle back from desert sultans. A centerpiece of the video is the sisters’ trademark eccentric and impeccable style inspired by their Yemenite roots. The video concept was conceived of and produced entirely by the sisters, it was directed by Omer Ben-David.
The song’s title is the Yemenite word for ‘Unlucky.’ It serves as the entry point for the album’s narrative of their great-grandma Rachel’s journey as she fled from oppression in Yemen as one of 49,000 Yemenite Jews airlifted to Israel by way of 1949’s historic “Operation Magic Carpet.” Tair explains, “Yemen is a very poor country. Women were treated terribly, and Jewish women were treated like second-class citizens. Rachel wasn’t allowed to go to school and learn. She was married in an arranged marriage. She always needed to change her luck. We raise questions if life is a matter of luck or faith as if we’re talking to her in the lyrics.”
The trio plays a sold out show at Baby’s All Right in Brooklyn on February 26th. A-WA will release their second full-length album, BAYTI FI RASI (My Home is in My Head) on May 31st, 2019.