The O’Jays released a new song on Friday called “Start Stoppin'”, from their upcoming album The Last Word, out April 19th. It received rave reviews in the UK, on BBC Radio 2, which resulted in a slot on Steve Wright’s daytime show hosted by Craig Charles, and Eddie Levert also spoke with OJ Borg on his evening show.
Ahead of the song’s release, the O’Jays performed some of their highly anticipated new music at Billboard live. They also invited guests to an exclusive album preview event at the BMG New York offices, which was live streamed to several thousand viewers worldwide.
Listen to “Start Stoppin'” here.
Yesterday we also learned of the passing of legendary former O’Jays member Bill Isles (pictured below, middle). May he rest in peace.